L'Oréal
The challenge for this application was to thoroughly reinvent the customer journey within a hair salon, integrating technologies that would enhance the overall experience. Our approach was to offer complete personalization and comprehensive tracking through an app. Utilizing a beacon embedded in the hairdressing cape, customers could monitor the progress of their treatments and review the products used for potential repurchase. The app also retained a comprehensive diagnostic history of the client's hair, ensuring continuity of care even if the client switched salons.